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Apart from generating optimal user experience, search engine optimisation (SEO), an integral part of digital marketing strategy, can also escalate conversion rate, establish brand credibility, and help an organisation succeed seamlessly. Now while some entrepreneurs seek professional assistance, if you plan on fabricating an SEO campaign on your own, try avoiding certain common mistakes. For example, never overlook internal linking structures that help Google, Yahoo, Bing, etc. identify important webpages. Others include:
Another one is not consulting paid media that nurtures standard leads without any hassle. Well, to avoid this, and all mistakes specified above, thus, save your hard-earned money, please always rely on an SEO consultant. Besides being qualified, make sure he/she has a proven track record of success, or, can show at least three fairly current positive feedbacks. Some more vital characteristic traits include collaborative, dedicated, effective, genuine, agile, reliable, knowledgeable, marketing savvy, communication skills, curiosity, and passion.
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